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Trump Appoints China Hawk to Trade Council
From the Financial Times:
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Donald Trump plans to create a National Trade Council inside the White House to oversee industrial policy and is appointing a China hawk and one of the architects of the populist economic message to run the new group.
Mr Trump has chosen Peter Navarro, a Harvard-trained economist, to head the NTC, his transition team announced on Wednesday in news reported first by the Financial Times. The author of books such as Death by China and Crouching Tiger: What China’s Militarism Means for the World has for years warned that the US is engaged in an economic war with China and should adopt a more aggressive stance — a message that the president-elect sold to voters across the US during his campaign.
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The day after Trump's election I wrote that the tech industry should hope that Peter Thiel was right that Trump should be taken seriously, but not necessarily literally (the seriously/literally formulation actually originated in this Atlantic article):
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Certainly the tech industry should be rooting against literalism: not only has Trump attacked companies directly, particularly Amazon because of Jeff Bezos’ ownership of the Washington Post, as well as Apple for manufacturing abroad, but his trade rhetoric taken to its logical conclusion will hurt Silicon Valley more than almost anyone else. The reality of being predicated on scale is that for nearly every tech company the United States is but one market of many, meaning any sort of trade war will be felt in tech first.
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However, Trump's appointments to date certainly suggest that he should be taken seriously and literally, and the Navarro appointment is a perfect example; to say he is a China hawk is an understatement. And, in terms of tech, Navarro has taken aim at Apple explicitly. Here he is in The Huffington Post in 2012:
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You cannot really talk about why Apple products are produced in Shenzhen rather than Portland or Seattle or Los Angeles without dealing with the most important source of China’s competitive edge: its unfair trade practices. China uses five major unfair trade practices — what I rightly call its “weapons of job destruction” — to tilt the global factory floor away from American workers, and for more than a decade now our political leadership has done nothing about it.
The most potent of these weapons of job destruction is China’s currency manipulation…A second powerful weapon is that of illegal export subsidies…a third weapon is China’s counterfeiting and piracy…the fourth weapon of job destruction [is] the unrestricted ability of a Chinese manufacturer to “pollute for profits"…the fifth weapon of job destruction is [mistreatment of workers].
What’s so disturbing isn’t just Foxconn — which sadly, is probably the very best factory in China — it’s that American corporate executives are so willing to take advantage of the Chinese people to make a buck while gutting this nation.
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What makes Navarro's critique challenging is that it's not wholly wrong, at least from the American worker perspective, yet it's not particularly actionable. The most obvious example is currency manipulation: there is broad agreement that China did keep its currency artificially low for many years, but in fact over the last couple of years China has been propping up its currency in the face of significant capital outflows. The reason this is instructive is that it is 2016: reasonable people can debate about the effects of past Chinese currency manipulation narrowly and previous U.S. trade policy generally, but the only thing that can be changed is the future. What good is accusing China of devaluing their currency when the country is currently doing the opposite?
Apple and Chinese Manufacturing
This applies to Navarro's other complaints, and for at least two of them the Apple example is indeed quite useful. Consider this New York Times piece from 2012, which is built around the story of how the original iPhone switched from a plastic screen to one made of glass in the months between the products January introduction and June launch. A central piece of the story are illegal (under the WTO) subsidies:
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For years, cellphone makers had avoided using glass because it required precision in cutting and grinding that was extremely difficult to achieve. Apple had already selected an American company, Corning Inc., to manufacture large panes of strengthened glass. But figuring out how to cut those panes into millions of iPhone screens required finding an empty cutting plant, hundreds of pieces of glass to use in experiments and an army of midlevel engineers. It would cost a fortune simply to prepare.
Then a bid for the work arrived from a Chinese factory. When an Apple team visited, the Chinese plant’s owners were already constructing a new wing. “This is in case you give us the contract,” the manager said, according to a former Apple executive. The Chinese government had agreed to underwrite costs for numerous industries, and those subsidies had trickled down to the glass-cutting factory. It had a warehouse filled with glass samples available to Apple, free of charge. The owners made engineers available at almost no cost. They had built on-site dormitories so employees would be available 24 hours a day. The Chinese plant got the job.
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The problem now is that not only do those glass-cutting plants exist, but so do a whole host of other plants assembling all the various components of an iPhone; yes they may have been built with illegal subsidies, but the very fact they exist gives them a massive pricing advantage because their costs are depreciated, plus the logistical advantages from all being in the same place.
This bleeds into the worker question: first, as much as Apple may protest to the contrary, Chinese workers are cheaper (although the cost difference is significantly less than it was a decade ago); estimates vary as to how much more it would cost to assemble the iPhone in the U.S. presuming Apple used the same methods, but 5~10x seems to be in the ballpark (i.e. from about $6 per iPhone to $30~$60).
It's not just cost, though, as the iPhone screen story illustrates; it's flexibility:
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Apple executives say that going overseas, at this point, is their only option. One former executive described how the company relied upon a Chinese factory to revamp iPhone manufacturing just weeks before the device was due on shelves. Apple had redesigned the iPhone’s screen at the last minute, forcing an assembly line overhaul. New screens began arriving at the plant near midnight.
A foreman immediately roused 8,000 workers inside the company’s dormitories, according to the executive. Each employee was given a biscuit and a cup of tea, guided to a workstation and within half an hour started a 12-hour shift fitting glass screens into beveled frames. Within 96 hours, the plant was producing over 10,000 iPhones a day. “The speed and flexibility is breathtaking,” the executive said. “There’s no American plant that can match that.”
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Foxconn disputes the "middle-of-the-night" narrative, but the speed with which the manufacturer can redeploy massive number of capable workers is without question; whether or not this is "mistreatment of workers" depends on your frame of reference. Chinese factory workers do endure conditions that most Americans wouldn't; those conditions — particularly at Foxconn — are also far better than the hardscrabble rural existence most of those workers are fleeing from, and a major factor in lifting China out of poverty, and by extension, reducing global poverty to record lows.
Then there is the third factor, expertise. Again from that story:
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Another critical advantage for Apple was that China provided engineers at a scale the United States could not match. Apple’s executives had estimated that about 8,700 industrial engineers were needed to oversee and guide the 200,000 assembly-line workers eventually involved in manufacturing iPhones. The company’s analysts had forecast it would take as long as nine months to find that many qualified engineers in the United States. In China, it took 15 days.
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This is certainly an education issue — the sort of industrial engineers described here are the products of vocational-type schools, more skilled than high school graduates but not as much education as university student, which is why Tim Cook raised this issue with Trump — as well as sheer volume and cost considerations. But it's also a problem that has a self-fulfilling nature to it: the fact that these jobs are now in China means that China is preparing industrial engineers to fulfill them — and, by extension, the U.S. is not. And, more optimistically, many of the people who might have done these jobs are now employed elsewhere, resulting in a net gain for the U.S. economy. Regardless, the problem is similar to the currency manipulation issue: whatever may have happened in the past can be debated about but the decisions about the future start from the reality of the present.
Automation and Apple's Risk
The opening anedcote in that story is Steve Jobs' declaration to President Barack Obama that manufacturing jobs weren't coming back; in fact, though, Apple with much fanfare did start manufacturing the Mac Pro in America in 2013. This week Mark Gurman wrote in Bloomberg that it is a move Apple may have come to regret:
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In 2013, Apple launched a redesigned Mac Pro, a black cylinder with bright white LED lights. It was a powerful desktop machine created partly to cast a halo over the entire Macintosh lineup. The Mac Pro was also the first Apple computer in years to be assembled in the U.S. Under pressure from politicians to create manufacturing jobs at home, Apple was looking to score political points. The decision caused production headaches though.
The Mac Pro's glossy exterior and chrome beveled edges meant Apple had to make its own manufacturing tools and then train people to run those machines in an assembly plant. This slowed production and constrained Apple's ability to make enough computers to meet demand.
Three years on, the Mac Pro is ripe for an upgrade with its chips and connector ports lagging rival products. Because of the earlier challenges, some Apple engineers have raised the possibility of moving production back to Asia, where it's cheaper and manufacturers have the required skills for ambitious products, according to a person familiar with those internal discussions.
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Forgive me while I venture into product territory, but I've thought from the beginning that the current Mac Pro was a mistake: it seems to me that a product focused on the most demanding users should have more flexibility, not less. That applies both to extensibility (the Mac Pro can only be extended via Thunderbolt, not internals) but also to use case: the Mac Pro was built around high end video cards, which not only meant users who needed a high end computer but not said video cards (which, it should be noted, are about more than graphics these days) were penalized, but also that the Mac Pro was committing itself to an even more aggressive update cycle given that video cards are progressing much more quickly than general purpose processors.
Moving manufacturing to the United States, though, was only possible from Apple's perspective because of automation, and here it is important to understand the economics of said automation. Human labor assembly is a marginal cost: every additional unit produced requires X amount of human labor, which must be paid for. Robots, though, are a fixed cost: you pay for the robots up-front, but the payoff is that the assembly of an additional unit has zero marginal costs (excluding things like electricity, maintenance, etc.). The implication of this shift from marginal to fixed costs is that there is a heavy incentive to stick with a specific design: the more units you produce the more leverage you get from those fixed costs; on the flipside, any change requires significant capital investment to update the robots. In the case of the Mac Pro, the question I have is to what degree does Apple find itself handcuffed by its investment in automation, particularly if it wants to change the form factor?
What China offers, for all of the reasons listed above, is the chance for the company to have its cake and eat it too: low (marginal) assembly costs plus high flexibility; manufacturing in the United States would mean either higher assembly costs — if Apple can even hire enough workers — or decreased flexibility thanks to the constraints of automation.
This is why Navarro's appointment specifically and Trump's clear signaling about China generally should greatly concern Apple in particular: any change from the status quo, whether that be shifting manufacturing to the United States or some sort of tariff on imported goods, will result in some combination of reduced flexibility, lower margins, and higher prices. The kicker, though, is that Apple would pay on both ends: China has already singled out the iPhone as a means of retaliation, which means any sort of trade war will hurt Apple in its two biggest markets simultaneously.
That said, it should be noted that Apple doesn't exactly have karma on its side: the fact that iPhones are manufactured outside of the U.S. is a critical component of their tax avoidance efforts. The company is right to argue that it is a failure of measurement that the iPhone alone contributes billions to the U.S.'s trade deficit when the vast majority of the value is captured by the United States (and other countries like Japan and Taiwan; China's value capture is quite small); their righteousness — and insistence that manufacturing in the U.S. is impossible — is diminished by the fact they don't pay taxes on a significant part of it.
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