Citation :
Wondered why there are so many pink cleats at the World Cup? You’re not alone
“The way we approached it was focusing on what are some of the brightest colors, what are those colors that are really amplifying that confidence, and pink is one of those,” Nike Football Footwear Director of Product Management Odinga Nimako told The Athletic.
“What we always hear from our consumers and athletes is when you wear a color like pink that is so loud and so bright it is like… you need to be really good to wear these (colors) as well. At the same time, there’s also been a level of acceptance with pink that makes it not too niche for people, it speaks to a broad audience.”
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