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Dasani, le retour de l'eau plate

n°2183532
LooSHA
D'abord !
Posté le 04-03-2004 à 13:24:48  profilanswer
 

Coca-Cola s'apprête à lancer en France son eau Dasani le 19 avril de cette année. Coca-Cola utilisera de l'eau de source belge, j'imagine que la réglementation française est plus stricte qu'en angleterre :
 

Citation :

Coca-Cola's special water source is a tap in Sidcup
(02/03/2004)  
 
 
The ingredients of Coca-Cola are, as every schoolchild knows, one of the world's best-kept secrets. Even subcontractors who bottle the stuff are kept in the dark, in order to preserve the mystique of The Real Thing.
 
The same cannot be said, however, about Dasani, the Coca-Cola Company's latest foray into the British bottled water market.
 
It comes from the tap. In Sidcup, to be precise.
 
Yesterday, the world's biggest soft drinks manufacturer defended the concept of charging a recommended 53p per 500ml for what can normally be obtained by a slight movement of the wrist.
 
Dasani, said a spokesman, was designed to meet the "aspirational" needs of customers.
 
But Sidcup, in south east London, isn't exactly the French Alps, is it?
 
"The point is quality rather than provenance," she explained.
 
To be fair, Coca-Cola do quite a lot to the water, which is piped directly into a very expensive plant recently completed.
 
The raw product is first passed through three filters intended to extract particles, organic debris and chlorine before a final stage known as reverse osmosis.
 
The technique, perfected by Nasa to purify fluids on spacecraft, involves forcing the water under pressure through a fine membrane, removing any remaining "bacteria, viruses, salts, minerals, sugars, proteins and toxin particles".
 
The result: almost totally pure H2O.
 
The problem is that it is very boring H2O.
 
Solution: having gone to the trouble of taking everything out, put three other other things back into it - calcium, magnesium and sodium bicarbonate. Apparently, Dasani tastes nicer that way, while still being "as pure as bottled water gets".
 
The water supply industry is unimpressed.
 
Barrie Clarke, spokesman for UK Water, which represents suppliers, said the suggestion behind the process seemed to be that there was something wrong with good old British tap water.
 
"We don't think there are any impurities in tap water," he said. "People don't need to buy this stuff to get excellent quality, healthy water. If they like the convenience, the style then fine but I don't think that is the way they are marketing this product. Tap water is pure, and that's the opinion of the Drinking Water Inspectorate which carries out three million checks a year."
 
Thames Water, which supplies the Sidcup area, said its tap water passed 99.92 per cent of quality tests.
 
Chris Shipway, the company's spokesman, said: "If the water regulator thought any more treatment was needed they would ask us to do so."
 
Coca-Cola was unrepentant. "The source of the water is irrelevant. It doesn't effect the end result. The aim is to ensure uniformity of quality and taste wherever you are in the UK.
 
"We would never say tap water isn't drinkable. It's just that Dasani is as pure as water can get. There are different levels of purity."
 
Coca-Cola is investing £7 million in the UK launch of Dasani, part of a worldwide expansion of the brand which is already the second most popular in America. Although the recommended price is 53p some retailers charge 95p.
 
Last year, Britons drank more than two billion litres of bottled water worth £1.2 billion, an 18 per cent increase on sales in 2002.
 
So is Coca-Cola preparing to enter other emerging markets - perhaps that for canned air?
 
"That's a joke. Right?"


Citation :

Coca-Cola is facing an investigation into claims that its bottled water is "pure".
(02/03/2004)
 
 
 
The Food Standards Agency contacted the local authority covering Coca-Cola's British headquarters yesterday asking it to establish whether the term breached labelling guidelines.
 
The source for Dasani, which was launched last month, is mains water pumped into the company's factory in Sidcup, south-east London.
 
The water is passed through filters intended to extract particles, organic debris and chlorine. Calcium, magnesium and sodium bicarbonate is added for taste and the water sells for up to 95p for 500ml as "pure still water".
 
Coca-Cola said yesterday it was complying fully with the guidelines and that it was correct to label Dasani as "pure".
 
Thames Water, which supplies Sidcup, said its tap water passed 99.92 per cent of quality tests. "If the water regulator thought any more treatment was needed they would ask us to do so," said a spokesman.


http://www.telegraph.co.uk/
 
 
 
Pour résumer, Coca-Cola met de l'eau du robinet en bouteilles, mais la filtre et rajoute des sels minéraux, des oligo-éléments,etc.
La compagnie qui fournit cette eau, UK Water, affirme de son côté que son eau est pure et qu'elle passe 99,92 des tests qualité...
Coca-Cola rétorque qu'il y a "plusieurs niveaux de pureté"  :sarcastic:  
 
http://content.clearchannel.com/Photos/biz_photos/consumer_product/dasani_NicholasAsofouri3.jpg
 
 
Le bénéfice ? Cette eau est achetée 0,008 ? le litre, pour être revenud jusqu'à  2,8 ? le litre (1,90 £).
Comment changer l'eau en liquide quoi.
 
 
Un exemple de bouteille de Dasani vendue au Canada :
 
http://membres.lycos.fr/mardram/dasani1.jpg
(merci à Mardram Rakar pour l'image)
 
où on voit en effet que Dasani est de l'eau du robinet que l'on se contente là aussi de filtrer et à laquelle on rajoute quelques ingrédients, histoire de justifier son prix.
 
 
 
Sources :
 
http://www.telegraph.co.uk/
http://www.fox23news.com/business/ [...] 18141A0F7E
http://fr.news.yahoo.com/040302/202/3o8fd.html
http://www4.rtbf.be/rtbf_2000/bin/ [...] le.SP.SOCI
+ Depêche lue dans "20 minutes"  [:airforceone]

mood
Publicité
Posté le 04-03-2004 à 13:24:48  profilanswer
 

n°2183553
orbitalcoi​l
Posté le 04-03-2004 à 13:27:51  profilanswer
 
n°2183687
LooSHA
D'abord !
Posté le 04-03-2004 à 13:40:06  profilanswer
 

Pas tout à fait mais bon, laissons couler ce sujet ;)

n°2183707
thalis
Posté le 04-03-2004 à 13:41:37  profilanswer
 

c marrant ils demineralisent l'eau pr refoutre des mineraux dedans, ça vaut vachement le coup [:olimou]

n°2183760
Grenouille​ Bleue
Batracien Azuré
Posté le 04-03-2004 à 13:46:56  profilanswer
 

J'avais lu quelque part qu'ils allaient justement tirer de l'eau de source en Belgique pour alimenter le marché français, ce qui voudrait dire qu'ils tirent les leçons de leurs erreurs.
 
En attendant, ça arrange bien Danone & Nestlé, tout ça :D


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