Important Notice: Lik-Sang.com Out of Business due to Multiple Sony Lawsuits
Tue Oct 24 2006 21:58:51 Hong Kong Time - Corporate Info
 
FOR IMMEDIATE RELEASE - OUT OF BUSINESS NOTICE
 
Hong Kong, October 24th of 2006 - Lik-Sang.com, the popular gaming retailer from Hong Kong, has today announced that it is forced to close down due to multiple legal actions brought against it by Sony Computer Entertainment Europe Limited and Sony Computer Entertainment Inc. Sony claimed that Lik-Sang infringed its trade marks, copyright and registered design rights by selling Sony PSP consoles from Asia to European customers, and have recently obtained a judgment in the High Court of London (England) rendering Lik-Sang's sales of PSP consoles unlawful.
 
As of today, Lik-Sang.com will not be in the position to accept any new orders and will cancel and refund all existing orders that have already been placed. Furthermore, Lik-Sang is working closely with banks and PayPal to refund any store credits held by the company, and the customer support department is taking care of any open transactions such as pending RMAs or repairs and shipping related matters. The staff of Lik-Sang will make sure that nobody will get hurt in the crossfire of this ordeal.
 
A Sony spokesperson declined to comment directly on the lawsuit against Lik-Sang, but recently went on to tell Gamesindustry.biz that "ultimately, we're trying to protect consumers from being sold hardware that does not conform to strict EU or UK consumer safety standards, due to voltage supply differences et cetera; is not - in PS3's case - backwards compatible with either PS1 or PS2 software; will not play European Blu-Ray movies or DVDs; and will not be covered by warranty".
 
Lik Sang strongly disagrees with Sony's opinion that their customers need this kind of protection and pointed out that PSP consoles shipped from Lik-Sang contained genuine Sony 100V-240V AC Adapters that carry CE and other safety marks and are compatible world wide. All PSP consoles were in conformity with all EU and UK consumer safety regulations.
 
Furthermore, Sony have failed to disclose to the London High Court that not only the world wide gaming community in more than 100 countries relied on Lik-Sang for their gaming needs, but also Sony Europe's very own top directors repeatedly got their Sony PSP hard or software imports in nicely packed Lik-Sang parcels with free Lik-Sang Mugs or Lik-Sang Badge Holders, starting just two days after Japan's official release, as early as 14th of December 2004 (more than nine months earlier than the legal action). The list of PSP related Sony Europe orders reads like the who's who of the videogames industry, and includes Ray Maguire (Managing Director, Sony Computer Entertainment Europe Ltd), Alan Duncan (UK Marketing Director, Sony Computer Entertainment Europe Ltd), Chris Sorrell (Creative Director, Sony Computer Entertainment Europe Ltd), Rob Parkin (Development Director, Sony Computer Entertainment Europe Limited), just to name a few.
 
"Today is Sony Europe victory about PSP, tomorrow is Sony Europe’s ongoing pressure about PlayStation 3. With this precedent set, next week could already be the stage for complaints from Sony America about the same thing, or from other console manufacturers about other consoles to other regions, or even from any publisher about any specific software title to any country they don’t see fit. It’s the beginning of the end... of the World as we know it", stated Pascal Clarysse, formerly known as the Marketing Manager of Lik-Sang.com.
 
"Blame it on Sony. That's the latest dark spot in their shameful track record as gaming industry leader. The Empire finally 'won', few dominating retailers from the UK probably will rejoice the news, but everybody else in the gaming world lost something today."

Game Over pour Lik-Sang.com
 Sony 1, Lik Sang 0  
La boutique hongkongaise Lik-Sang.com, célèbre mondialement dans le monde du jeu vidéo, vient d’annoncer qu’elle baissait le rideau. « Lik-Sang [est] forcée de fermer en raison des multiples actions en justice menées contre elle par Sony Computer Entertainment Europe Limited et Sony Computer Entertainment Inc ».
 
Référence est ainsi faite au jugement obtenu à Londres par le géant japonais et interdisant l’importation non autorisée de consoles PSP d’Asie vers l’Europe. Sony, qui souhaite rester maître de son circuit et de l’agenda de commercialisation, fera officiellement valoir que ce marché parallèle présentait selon elle de multiples problèmes (pas de garanties, impossibilité de lire les jeux ou les films blu-ray) et surtout un risque au regard des normes de sécurités, notamment électriques. Un problème que connaît bien Sony aujourd’hui avec ses millions de batteries rappelées.
 
Lik Sang, qui n’a pas attaqué la décision anglaise, conteste ces points, indiquant que les PSP portent le logo CE et qu'un adaptateur 110v-220v de marque Sony était livré avec la console. La société souligne en outre que parmi les premiers clients européens ayant passé commande dans ses rayons, se trouvent Ray Maguire (Managing Director, Sony Computer Entertainment Europe Ltd), Alan Duncan (UK Marketing Director, Sony Computer Entertainment Europe Ltd), Chris Sorrell (Creative Director, Sony Computer Entertainment Europe Ltd), Rob Parkin (Development Director, Sony Computer Entertainment Europe Limited), etc.
 
Pointée du doigt par la communauté, la firme Sony conteste être à l’origine de la fermeture du site, et explique que la personne morale derrière lui survivrait à cette décision. Selon la firme, il s’agirait plus d’une manœuvre « pour déprécier les activités de divertissement de Sony et le système judiciaire britannique ».
 
À l’avenir, le vépéciste prévient qu’il ne sera plus en mesure d’accepter la moindre commande et remboursera toutes celles en instance. « C'est le dernier point noir dans leur honteuse expérience en tant que leader de l'industrie de jeu. L’Empire a finalement gagné : quelques gros détaillants anglais s’en réjouiront, mais tous les autres savent que le monde du jeu a perdu quelque chose aujourd'hui » conclut Lik Sang.